The products below have helped redefine the haircare industry. Because when it comes to having wavy, curly, kinky, and coily hair—finding the right styling products can be a never-ending journey of cocktailing and trial and error. With more options than ever before, and more launching every single day, it can be confusing to find the right shampoo, mask, leave-in conditioner, and more that will work for your specific curl needs. Look no further: the 25 Black-owned haircare products below blend expert performance with uncompromising hair health, and will help deliver the shiny, bouncy, frizz-free curls of your dreams.
Created by award-winning actress Tracee Ellis Ross, Pattern's Edge Control allows you to perfectly style and shape your edges without worrying about breakage or dryness.
Created by Hannah Diop and co-owned by Insecure star Issa Rae, Sienna Natural's products deliver clean, plant-forward products for curly hair. This lightweight elixir works to clarify and moisturize between wash days, so you can use it on wet hair or as a refresh on dry curls.
Protective styles are an essential part of maintaining natural hair. However, they can also be the cause of irritation to your scalp. This energizing and cooling serum from Taraji P. Henson is just so genius, from the formula to the applicator. Aloe, biotin, and tea tree oil help soothe and fortify your scalp, while the tri-touch applicator allows you to work the serum right at your scalp, no matter what protective style you're wearing.
Bread Beauty Supply took the natural haircare industry by storm last year, thanks to its simplistic approach and unique, eco-friendly pouch packaging. The brand's deep conditioning hair mask is a must-try if you have curly hair. Made with ingredients that pay homage to the founder's Australian roots, this mask delivers deep, healing hydration.
This sulfate-free shampoo is filled with natural ingredients like rosemary, black cumin, and tree oil, all of which are great for revitalizing your scalp. With a twist-top nozzle, you can easily apply the shampoo directly to your scalp.
As the hairstylist to celebrities like Issa Rae and Ava DuVernay, you can rest assured that Felica Leatherwood is not only a hair expert, but a tool expert as well. Her detangling brush was made especially to fit the needs of women with afro-textured hair. The brush features flexible bristles to gently comb through knots, and a wide, comfy handle that makes quick work of the process.
We're big fans of all Briogeo products, but this hydrating shampoo is one you should definitely add to your shower caddy. The 97% naturally derived, creamy formula helps gently cleanse 2a to 4c hair types without stripping your natural oils.
This hair growth oil was first product that Alikay Naturals founder Rochelle Graham made when she launched the brand back in 2008, so it's no surprise that it's a fan-favorite. Made of a mix of 17 different herbs and essential oils, this oil will help your hair grow longer, stronger, and shinier.
There are over 15 (!) different natural oils in this multi-purpose hair oil blend. Not only does it smell divine, but the oil helps soothe the scalp, boost shine, and lock-in moisture. We love that you can also use it all over your body, too.
Actress Gabrielle Union created this silicone-free leave-in spray conditioner tp help detangle curly hair while boosting moisture and shine. The blend of Brazilian bacuri butter, coconut oil, shea butter, canola oil, marshmallow root, slippery elm extract, and biotin help your hair maintain strength and resiliency.
Gemstones aren't just for face tools. Meraki founder Amber Makupson used her background as an esthetician to launch a great holistic haircare collection. The Purifying Amethyst Shampoo is infused with the stone's extracts as well as natural ingredients like ginseng, willow bark, and hibiscus to help soothe scalp irritation and deeply hydrate.
Lulu Cordero created her brand Bomba curls to help represent the beauty of curly hair and to share age-old Dominican beauty secrets for hair growth. The Dominican Forbidden Oil includes coffee oil, castor oil, and black cumin oil to stimulate new growth, boost shine, and create a healthy scalp environment.
This deep conditioning treatment is so intense, you should only use it once a week. Leave it in for at least ten minutes, and your curls will feel totally invigorated for the seven days that follow.
Aloe vera and biotin get to work quickly in this hydrating hair milk formula. The genius nozzle means you can get the formula right at your scalp to help encourage healthy hair growth.
The best heat protectants do exactly what their name suggests. We love this one because it helps straightened curls feel silky and moisturized, too.
This curl control jelly helps define and style your coils while also aiding in new hair growth. Work it through wet hair to help stop frizz in its tracks and seriously boost shine.
Think of this like an upgraded dry shampoo for curls. The blend of apple cider vinegar and micellar water refreshes your hair and scalp in-between wash days or after a workout.
Split ends are a bummer for all hair types but can be even more detrimental to the hair growth of curly and coliy hair. This split-end therapy helps stop them before they even start. Slather this on your mid-lengths and ends, sit in a plastic cap for ten minutes, then shampoo and condition as normal.
Bonnets and natural hair go hand-in-hand. Glow by Daye's founder Ranay Daye created her collection of silk bonnets to help WOC like herself have an easier time maintaining the health of their hair. All of her bonnets are made of charmeuse satin, are reversible, and have a drawstring on the side for adjusting the bonnet to your preferred size.
As the brand name suggests, this product is made specifically for 4C curly hair. Take a quarter-sized amount of this styling cream into your hand and work that into your hair for styling your afro or doing protective hairstyles like twists.
This perfect blend of macadamia, avocado, and castor oils is amazing for giving your hair extra bounce and shine, without weighing it down.
Tessica Brown, known for her viral video with Gorilla Glue, is turning her suffering into good fortune. One of the most promising items from her new haircare line, Forever Hair, is ironically the Forever Hold spritz spray, which is meant to lock-in sleek styles without any flaking (and it rinses out clean with just shampoo).
This co-wash uses coconut oil and aloe vera to gently cleanse and condition without stripping your curls. If your hair is seriously thirsty, try replacing your regular shampoo with this instead.
This lightweight mousse helps define curls and fight frizz without weighing down hair or making it feel crunchy.
This curl-defining cream can be used on wet or dry hair. It moisturizes while styling thanks to the blend of cupuaçu butter, argan oil, and shea butter.